Last month, we announced the launch of our new Mobile Engagement Suite and the “ME” theme we’ve adopted for describing our mobile cloud solutions. By “ME,” we mean “mobile engagement” as well as “me” the pronoun, which conveys the individual personalization that our new suite enables for each and every customer.
Our launch followed Apple’s Sept. 9 Apple Pay and Apple Watch unveiling. From a branding standpoint, it was notable that Apple dropped the iconic “i” from the product names. More significantly, Apple’s announcement ushered in a new iteration of ME, and this may turn out to be the most serious innovation to date in the much hyped assault on creating a mobile marketplace.
With all of the media coverage of the new iPhone and Apple Watch, marketers, business leaders and product developers should take pause and examine the innovation being driven by Apple’s hardware and software advancements. Understanding how to harness the power of the changes these developments will mark the difference between the companies that gain an immediate competitive edge in ME and those that follow the pack.
Read more at Synergy Blogazine